Project Description
Ensure longevity, preserving texture and taste
The best place to store coffee beans is in the fridge, right? Wrong! Do this instead: store them in an air-tight container. But more than that. Make it an opaque container stored at room temperature, and your coffee will retain its freshness.
Always choose preservation over presentation
Of course, it’s tempting to store coffee beans in clear plastic canisters or glass containers, as that can look great, but it can accelerate the staling process, which is exactly what you’re trying to avoid. Focus upon retaining freshness and preserving coffee flavour and aroma by storing it in airtight containers or bags, where oxygen can’t get at it, and in a cool place unreachable by sunlight or UV rays.
Storage should be prioritised
Your goal should be to store your coffee for as long as possible, without reducing its quality. Don’t make the all-too-common mistake of failing to place as much emphasis on coffee storage as you do on preparation. Both processes are equally important. One could even argue that storage is paramount. Poorly stored coffee will hardly result in excellent tasting coffee, after all.
Feel reassured
Refusing to compromise on the freshness of your coffee involves time, effort, knowledge and suitable storage space. But it will prove well-worth it when it comes to taste, texture and aroma, as well as providing you with something priceless: coffee freshness peace of mind.
